poomergency
Project Overview: Woof introduced Poomergency, a small collar attachment for dogs that holds backup poop bags for when your regular roll runs out. The campaign leaned into a “tiny but mighty” strategy — celebrating a small product with big impact. It launched with humor and boldness across email, social, and the Woof website, blending playful visuals with functional messaging to introduce “backup bags for surprise #2s.”
My Role: As Art Director and Designer, I directed and produced the campaign photoshoot — from pre-production planning through retouching — ensuring the imagery felt playful, bright, and true to Woof’s tone. I also executed key design assets across paid and organic social, email, product detail pages, and on-site creative, building a cohesive launch system around the new visuals.
Art Direction: Hannah Colburn
Photographer: Jake Holschuh
