Honestchew
Project Overview: Woof introduced HonestChew, the brand’s first long-lasting chew made with simple, natural ingredients. The launch focused on bringing a new kind of chew to market — one that looked as good as it performed. To highlight its quality and texture, we developed a visual system through multiple photoshoots, from clean studio product shots to warm, lifestyle imagery. The creative direction balanced bold design with authenticity, positioning HonestChew as a modern, elevated essential for dogs.
My Role: As Art Director and Designer, I directed and produced multiple photoshoots for the HonestChew launch — including product-on-seamless, still-life, and lifestyle shoots. I handled pre-production planning, prop styling, and retouching, ensuring a cohesive visual system across all imagery. I also designed key assets across paid and organic social, email, and web, building a consistent look that connected the product’s craft and quality with Woof’s playful, design-forward tone.
Art Direction: Hannah Colburn
Photographer: Jake Holschuh
