LickWell & Flipmat
Project Overview: Woof introduced LickWells™ functional lickable spread and the FlipMat™, launching a new enrichment experience for dogs. The campaign combined educational storytelling with bright, approachable visuals across ecommerce, email, paid social, organic social, and the Woof website.
My Role: I led the art direction for the launch, overseeing concept development, photoshoot production, and post-production while designing campaign assets across digital channels. The result was a cohesive visual identity that unified the launch from first impression through purchase.
Woof Product launch
Art Direction & Photography
E-Commerce
Experience
Lifecycle
Marketing
SOCIAL
Campaign
Behind the campaign
BTS
Post-Pro & Design
North Star
Mood Board
Shot List Planning
Pre-Pro
BTS
